The interdisciplinary field of content optimization involves the not just well-written articles of astounding intellectual brilliance and wit – it’s helping the consumer actually find it. Do you understand content taxonomy and classification? If you don’t, then you might be missing out on a mountain of traffic. Everyone seems to assume that sheer content production is enough – but don’t realize that Google, et al need some help in discovering why your content is so special.
Is Content King?
Content is Not King: it is the prince…who will one day be king! Content is optimized through proper coding, keyword placement, and importance or non-importance of keyword density. But more importantly…what’s your content strategy? Do you find yourselves just deciding what to write this week? There’s a methodology that can be applied to content creation that is part of an overall content strategy – with metrics and analysis all along the way to optimize your content building efforts.