SEO, or Search Engine Optimization is often described as the Art and Science of optimizing a website for increased search engine rank and traffic. It is a broad multidisciplinary technical field that encompasses coding, content structure, content writing, link building and many other methods for optimizing digital assets for search engines. Some questions you may have:
- What do I need to do in order to rank my site higher?
- How do I increase my organic traffic?
- Why is my competitor beating me on these terms?
The answers get revealed through analyzing both your site, as well as the competitive environment you are in.
Nothing beats a manual analysis. All the tools in the world will only get you data. In technology we are swimming in data. The key is in the analysis and interpretation of the data into actionable intelligence.
If the coding is off then all your efforts to optimize through content or linkbuilding is null. All the usability improvements you’ve made through fancy AJAX is null if your site happens to be invisible to Google. True story.
You have hundreds of thousands of pieces of content – why doesn’t your site get the traffic you think it deserves? Could it be that Search Engines can’t figure out what to make of your content?
If you haven’t done a Competitive Analysis – then you don’t know what you don’t know. It’s like scuba diving in fresh water, and wondering why your buoyancy is off. And those things with fins – are they dolphins or sharks?
You have no idea what kind of competitive environment you are in. Let’s find out.